From February 14 to 17, at the Fiera del Levante in Bari, one of the most important exhibitions dedicated to the world of aesthetics will take place. To visit “Esteticamente in Fiera,” rely on our services. We are ready to accompany you from your accommodation to the exhibition center, or welcome you as soon as you arrive in the city by train or plane. We are at your complete disposal.
Who is it for?
Esteticamente in Fiera is aimed both at industry professionals and at customers and users of aesthetic products and services.
What does it offer?
The 2025 edition is the ninth edition of the exhibition. The presence of as many as 250 exhibitors is expected, and an attendance of around fifty thousand visitors is forecast. During the four days dedicated to aesthetics, innovative products, revolutionary machinery, and new techniques in the field of aesthetic medicine will be presented. Anyone who decides to visit Esteticamente in Fiera, whether a professional in the sector or a customer, will have countless new features available.
The Ionico Trophy
February 16 is essentially dedicated to the Hair sector. In the competition area at 12:00, there will be the “Saloon Look Male Blow-Dry” and “Saloon Look Female Blow-Dry.” Throughout the day, there will be competitions both on mannequin heads and on models. On the 17th, for the Coppa Italia, make-up competitions are scheduled. Anyone wishing to participate in the competitions can find all the information on this website.
Data Industry
The beauty sector in Italy includes around 146,000 businesses, mainly represented by barbershops and hairdressers. Completing the figure are beauty institutes and, to a lesser extent, specific pedicure and manicure services. The businesses are evenly distributed throughout the country, with Campania and Puglia prevailing in the south.
Men and Aesthetics
It is mistakenly believed that the world of aesthetics concerns mostly the female universe. Nothing could be more wrong. The number of men who rely on the beauty sector continues to grow. From skincare and products dedicated exclusively to men to aesthetic medicine treatments. In particular, the age group between 30 and 60 is the most interested in aesthetic treatments. Very popular are procedures that eliminate or drastically reduce signs of aging: glabellar and periocular expression lines.
We can say that choosing to visit Esteticamente in Fiera can be an enriching experience. Discovering all the secrets of a world that fascinates more and more. Don’t miss this event, and don’t forget to contact us to be accompanied by our drivers.