The Fiera del Levante in Bari will host BTM (Business Tourism Management). The tourism exhibition will take place from February 26 to 28. BTM Bari represents an important opportunity for all operators in the tourism sector. Naturally, Soriano Service NCC is available to all those who will attend this significant event. Our drivers are ready to accompany you to the exhibition district. Contact us for all information and for a quote. Traveling on time and in absolute comfort are our priorities.
BTM in Bari: Some Numbers
Last year, the pavilions of the Fiera del Levante were visited by as many as 480,000 people, including industry professionals and ordinary citizens. Here are last year’s numbers:
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250 exhibitors
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430 companies operating in the Italian tourism sector
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60 national and international buyers
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60 tour operators
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270 travel agents
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410 speakers
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150 industry journalists
Remarkable numbers for an exhibition that serves as a guiding star for tourism professionals.
The Focus of BTM in Bari
Business Tourism Management was created with the goal of involving as many industry professionals as possible, offering them a place to meet, exchange ideas, and build new relationships and collaborations. The tourism sector in Italy employs around 1.8 million people.
The Central Role of Puglia
The BTM event in Bari has roots entirely in Puglia. In fact, BTM Italia was founded in Lecce in 2015. It is a creation of “365 giorni in Puglia,” a communication company. Therefore, Puglia plays a central role in the BTM project.
Seasonal Adjustment
Confirming this, one of the goals of the various stakeholders involved in the tourism fair is the promotion of tourism beyond the summer season. We discussed this in a previous article. Puglia offers itself as a destination that goes beyond the summer period; thanks to its climate and appeal, the “Heel of Italy” can be visited all year round. In recent years, the trend has increasingly moved in this direction. To encourage the enjoyment of Puglia’s beauty (and beyond), institutional discussions have taken place regarding shifting the school calendar. All of this aims to allow tourists to extend their stay in Puglia beyond the traditional summer months.
What to Expect from BTM in Bari
The three-day BTM event in Bari will be structured and divided into several thematic sections:
BTM Gusto
Puglian food and wine at the center. Everything related to the world of Puglian flavors. There will be meetings, tastings, round tables, industry journalists, and of course chefs and restaurateurs.
BTM Say Yes
An area dedicated to weddings. Puglia is a highly desired destination for engaged couples. In this section, owners of businesses operating in the wedding sector will meet. A very broad and rapidly growing field.
Travel Trade 2025
A section dedicated to tour operators, travel agencies, airlines, and maritime companies. Not only Puglia, but worldwide tourist destinations.
Hotel 4.0
A very interesting area curated by Smart Building Italia, where technical and specialized topics will be discussed, such as the modernization of accommodation facilities and their energy efficiency.
BTM Extra
Everything related to non-hotel accommodation: B&Bs, farm stays, trulli, residences, holiday homes, short-term rentals, and masserie. A constantly expanding sector that offers hospitality beyond traditional hotels.
BTM 2025 Theme
The theme of BTM in Bari is “The Journey Within the Journey.” An introspective exploration aimed at understanding when the desire to travel is born. An experience that cannot be limited to discovering new places, but also to the primary emotion that arises within us and sparks the need to leave our horizons and discover new ones.
BTM Agreements
A space where visitors can discover all the accommodation facilities that have agreements with BTM.
Apulia Tourism Investment
BTM in Bari will also host a section dedicated to those interested in investing in the tourism sector. Tourist real estate projects in Puglia will be presented. This is aimed at hospitality brands and beyond. In-depth discussions on financial and management topics in the hospitality sector are planned.
In short, BTM in Bari presents itself as a trade fair truly full of content. It opens its doors to a very wide range of visitors. Soriano Service Ncc is ready to take you there.